Content marketing is a marketing technique that seeks the creation and distribution of quality content (eg text, images, videos, e-books, white papers, newsletters, etc.) to attract as early as possible the attention of the target audience and then, by building trust and loyalty, to convince potential customers of your products and / or services.
Unlike product marketing is not radiating through the Content Marketing of the positive image of the company and its products as the center, but by providing useful information and advice or appealing entertainment to be extracted from the target confidence. And thus puts its own brand as an authority – branding.
The “trick” content marketing efforts is the creation and distribution of informational, advisory or recreational nature, found the target in the data acquisition phase, helping to anchor its own brand early positive memories in the minds of potential customers.
Before buying a product or using the service is generally preceded by intensive research of potential customers. The target group investigated at this stage a lot more information and solutions, such as the product, which reflects only the latest step in its procurement process.
Through strategically planned content marketing measures the company has the ability to reach potential customers at an early stage and to communicate with it without trying to sell directly to him.
The challenge is using a thoughtful approach (strategy), the right content (content) to reach the right time (seeding), in the right place (influencers), the right people (target group). Monitoring and reporting provide important indicators about the achievement of the objectives set and the final analysis of the campaign delivers significant optimization potential for future campaigns.
What is the best way to say it?
Budget, time and capacity (internal and external) are factors to consider in selecting the most effective way to communicate the message of your brand / fire; However, it is important to recognize the distinction and advantages of certain content of activity as compared to others.
Note that each part of the contents should be seen as a tool to guide your customer to the final goal, spend money on you. The task of the online marketing specialists to determine what kind of content they need at each of these parts. Always consider how your audience likes something and how it rocked examined and if one wants to share your content online. Your investment in the involvement with your content must also affect awareness through search and social media referral network. The proper way of using / using content marketing determines the success of your internet marketing strategy.